Facilitators know that using an icebreaker to kick off a session helps illustrate making lists and making choices. This tip shows how adding an energizer during your session can delight the resource group while helping to take their ideas to another level. View post

Confirming the connection between the specific product for the project and the target consumer first will put you on the path to a clear marketing objective and eventually, a well-developed persuasive campaign. View post

When you facilitate for the same group, it becomes more important to think of novel ways to inspire your resource group. In this tip, we explore techniques that use a tool you already have on hand in new and engaging ways. View post

Inspire new ideas by unexpectedly turning the marketing objective on its ear! The two-words technique allows you to have a little fun with the marketing objective while helping the resource group offer fresh ideas. View post

Learn how to use an Idea Wall to generate a longer list of ideas and develop campaigns by tapping into the creative genius of people who couldn’t attend the facilitated session. View post

The more you facilitate, the more the Creative Resources Process will become your own. In this tip, we explore ways to apply your facilitation skills and engage your team to get more persuasive campaigns developed. View post

Connecting to emotions is a powerful way to develop more persuasive campaigns. In this tip, we explore ways to use the six emotions contemporary research suggests we all feel to inspire the target consumer and accomplish the marketing objective. View post

Get the “same old, same old” ideas out quickly while increasing participation from people who might otherwise not push to have their ideas heard with the Brainwriting technique. View post

Whether you use the question or side-list technique, get the most out of your detours by allowing participants a little time to process your initial suggestion before forcing a connection. View post

Whether you facilitate all the time or haven’t had the marker in your hand for ages, there are plenty of ways to get help with firing up your idea capability. In this tip, we’ve made a list of ways to get started or ways to keep you going, whichever applies. View post